Foodservice Sales &
Marketing Association

The Voice of the Sales Agency Community

Allied Members Spotlight

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Member Spotlight

Affinity Group - Michaels & Associates

Affinity Group - Michaels & Associates

Welcome to Michaels & Associates, Inc. Michaels & Associates, Inc. was established in Grand Rapids, Michigan on April 15, 1981. In 1987 the East Division was formally established in Metro Detroit to provide greater representation across Southeast Michigan and Northwest Ohio. In the year 2000…

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FSMA Community

Visit our Video Library to Hear from Our Members

Our members offer their viewpoints on the value of FSMA

Our members offer their viewpoints on the value of their FSMA membership in these short Youtube videos.

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Understanding Manufacturers' Reps

A Video from MANA

Watch a video that highlights how an outsourced sales force works.

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Member Spotlight

Affinity Group - Michaels & Associates

Affinity Group - Michaels & Associates

Welcome to Michaels & Associates, Inc. Michaels & Associates, Inc. was established in Grand Rapids, Michigan on April 15, 1981. In 1987 the East Division was formally established in Metro Detroit to provide greater representation across Southeast Michigan and Northwest Ohio. In the year 2000…

Read More >

FSMA Membership Info >