Foodservice Sales & Marketing Association | Voice of the Sales Agency Community

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Manufacturer Calls for Increased Agency Commissions
Tom McCarley, Executive Vice President, Sales & Marketing for Ventura Foods wrote a Guest E...

The Impact of Commission Cuts
In recent months, several foodservice manufacturers have made the decision to reduce agency commissi...

FSMA Offers Free Sales Skills TeleForums To Members.
Are you interested in driving more revenue? Do you want to talk about sales and management challenge...

Regionalization - Frequently Asked Questions
Consolidation and Regionalization are increasingly affecting the foodservice industry. FSMA re...

Become a Certified Professional Food Broker (CPFB)!
The Manufacturers Representatives Educational Research Foundation (MRERF) is now accepting regi...

PACA Notification for Sales Agencies
PACA legislation requires agencies to pay a licensing fee. If you have been contacted by PACA offici...

How have the current economic conditions affected your foodservice sales over the past twelve months? (all answers are confidential)
Our sales are up! The economy concerns have not had an affect.
Our sales are down! We hope the ecomony turns around soon.
Our sales are flat. Our sales have stayed pretty much the same as the previous twelve months.

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FSMA is the Voice of the Sales Agency Community
     One of the most important services FSMA offers its members is to be the collective eyes, ears and voice for its members. And by providing a national presence, FSMA gives member sales agencie...

Agency Management Success Factors
     Manufacturers with productive sales agency relationships have several management traits in common. Any manufacturer seeking healthy partnerships with their agencies can a...

Differences Between "In-House Brokers" and Traditional Agencies
     Manufacturers need to be aware of the differences between a full service sales and marketing agency that represents the Seller, and an "In-House Broker", which typically follows a different ...

FSMA Legal Library Now Available To Members
     One of your most valuable FSMA member benefits is access to important legal opinions and advice. This service is offered to members as part of their dues investment in FSMA M...

Board of Directors
     Jim Chisholm - Chairman of the Board One of the founders of Benchmark, he has been on the Board of Trustees since 1994. He was promoted to his current position, President/Partner...